How To Write Ads That Make Money Without Pulling Your Hair Out By The Roots
If you are using UsFreeAds for your Bum Marketing efforts...you can put up a lot of ads quickly...but a lot of your success...how much you sell...is going to be determined by how well you write your ad. (This holds true for most any kind of marketing efforts.) First let's look at persuasion the Bum Marketers way...very simply...people only do anything for two reasons! Do you know what they are? Take a second and think about this...it will make this Bum lesson a wee bit more memorable... Okay... Here are the two reasons: 1. To Avoid Pain 2. To Gain Pleasure That's it! We are constantly making decisions...and having battles with ourselves over these two things...we run this through our decision making filters hundreds of times a day...and consciously or not...our actions are based on will this decision or action "take away pain" or "move us to pleasure"...or better yet..."both"... Now...I can almost hear some of you shouting...that CAN'T BE TRUE!... "How come we overeat?"..."we know it is going to give us pain!"... Ahhh...yes...but in the "right here and now" it gives us pleasure...doesn't it? If you really stop and think about this...you will realize that this ole Bum Marketer is right! So... What does this have to do with writing ads? Well...anytime we specifically point out how someone can either 1. Avoid Pain or 2. Gain Pleasure or both...we are persuading with what are called "benefits"... This seems so simple on the surface...but I would say most so called "sales" advertisements or marketing messages...use very few benefits...or NONE at all... They are using what are called "features"...and features...do not compell 95% of the population TO DO anything... Let's use an example...ok? Let's say we find some low competition keyword phrases for dog training and dog behavior problems...and we find a fantastic book to sell... So let's look at kind of a "blucky" ad first...and I will keep these short... Our phrase is "stop dog chewing"
Looking To Stop Your Dog From Chewing? I found the best book ever on how to stop your dog from chewing called "Stop Chewing Dumb Dog" Written By John Smith with 20yrs Dog Training Experience 105 Pages of Powerful Info 100% Guaranteed Only $19.95 Click Here and Buy Now...before its all gone!
Haven't you run across many ads very similar to that? I know I do all the time...Will that person ever sell anything?...Sure...every once in a while...someone who is already very motivated will come accross this ad...and click thru to the sales page...and because he has already motivated himself...he may buy...but it is in spite of the ad itself... Now I am just going to throw something together...just off the top of my head...the Bum way...
Stop Dog Chewing Destruction Fast! (Note: Use Your Phrase In The Title) Does your dog chew up everything in sight and cost you Embarrassment over chewed and mauled furniture? Hundreds of dollars replacing your favorite shoes, furniture and family heirlooms? Fights with your friends and neighbors after your dog destroys their property? Your kids worry because neigbors are threatening to call the pound?
I am happy to say there is a proven method to stop your dog from chewing And solve your problems that is...
Fast - Get your life and sanity back in days! Proven - Has worked the very first time on thousands of dogs and will work for yours too. Humane - So you can stop your dog's chewing habits without damaging your friendship.
Click Here To Learn More You will be so happy to have your "best friend" back!
Now...I didn't do any kind of research as to what causes dog owners the most pain when their dog chews up everything...I just did a common sense piece really fast...a little research on what their biggest pains are would go a long way...and can double or triple the effectiveness of your ads. But...in my experience the second ad is going to cause a lot more clicks to the sales page...IMPORTANT: I LET THE SALES PAGE DO THE SELLING... My main goal is to PUT THE PROSPECT IN A BUYING FRAME OF MIND...NOT TO TRY AND SELL THEM IN THE AD... Please let me repeat...I WANT TO PUT THE PROSPECT IN A BUYING MOOD AND HAVE THEM CLICK ON MY LINK TO THE SALES PAGE...AND LET THE SALES PAGE DO THE SELLING!!! Which... Makes my ads seem a lot less "salesy"...and yours will too...which means that you will make a lot more money on the ads that you write... Now there is basically one question I always ask myself over and over and over when writing ads... and that is.... Why? Why? Why? Why do they want their dog to stop chewing? Why do they have pain? Why is that important to them? And... What pain will they get out of or avoid?...and what pleasure can they gain? So... If you follow these guidelines you will make a lot more money (benefit)...much faster (benefit) And you will be able to stop being controlled by your boss (move away from pain) and start living a life of freedom (pleasure).
Want even more info and help on writing marketing messages? I am happy to announce that I have purchased a very good report called: How to Tap Into Your Customer’s Inner Desires for Fun and Big Profits Just so you know...that I purchased resell rights...and have the right to sell or give this report away... Well... I am giving it away to you! The author, Rebecca Hagel, is going to be selling this to the public soon starting at $50...so this is a $50 value...yours...no charge... It is very in depth...practical...and works...enjoy! Thanks For Listening, Travis Sago
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